Apple is Rejecting Apps That Access UDIDs

March 25, 2012

After receiving privacy concerns from both iOS users and the United States Congress, it seems Apple has finally begun to do something about the apps that reportedly don’t follow proper privacy standards. The only problem: things have just got a lot more complicated for iOS developers, who will have to adjust to Apple’s newly enforced iOS app rules.

According to TechCrunch and several other technology sites, Apple has started to reject iOS apps that access UDIDs. For those uninformed (and we’re betting that’s most iOS users as not that many people know a lot about the iOS app development process), the term UDID refers to the identification number for the iPhone or iPad. You can best think of it as being the serial number for your device and certainly not something you want complete strangers to know.

Apple

What’s interesting is that the idea of not allowing iOS UDID references in iOS apps is not a new thing–Apple actually told iOS developers several months back that they should prepare to not use UDIDs anymore. However, given the growing discontent among privacy contentious iOS users and Congressmen, it looks like Apple wants to adapt the new standard far quicker than originally planned.

This is a major problem for Apple app developers who have previously relied on the use of iOS UDIDs (particularly social-based apps) as now they’ll have to change their code to comply with Apple’s standards. That means app updates and new releases may take a little longer to hit the iOS app store as a result.

Not only that, but as TechCrunch points out, this could be a serious problem for mobile ad networks who use the UDIDs to target their advertising to specific people. So it looks like for these advertisers, a workaround will have to be quickly developed in order to avoid missing out on profits because of the change.

iOS users, what do you think of these changes? Do you think it’s overkill on Apple’s side or is it a step in the right direction for protecting the privacy of iOS users? Leave us a comment below and let us know what you think.

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